Founder & CEO
Davinder (David) Arora
E-commerce entrepreneur with more than 10 years building and scaling DTC brands. Founder of Spectral Group and Babel Group Inc. David leads strategy and brand building.
About Babel Group
A team of e-commerce strategists, brand builders and performance marketers. We build our own lifestyle brands and help founders grow theirs.
Our mission
To build sustainable growth for e-commerce brands that improve modern lifestyles, through data-driven strategy, practical innovation and a commitment to our partners’ success.
What we value
01
Data-driven commerce excellence
Commercial strategy and market insight, grounded in rigorous analytics and performance metrics.
02
Global perspective, efficient reach
International operations with local execution, so brands resonate in every market they reach.
03
Innovation & agile operations
We adopt what works early and adapt our operations as digital commerce changes.
04
Client-centric partnerships
Partnerships measured by our partners' success.
Leadership
Chief Operating Officer
Antony Truong
Logistics and operations specialist. Antony runs fulfillment and supply chain, so every Babel brand operates efficiently and delivers well.
Where we work
Babel Group has strategic hubs in Canada and Australia, and runs lifestyle e-commerce across regions from there.
Work with us
Tell us where your brand is today and where you want it to go.