Founder & CEO
Davinder (David) Arora
E-commerce entrepreneur with more than 10 years building and scaling DTC brands. Founder of Spectral Group and Babel Group Inc.
E-commerce brand growth, engineered.
We build and scale lifestyle brands of our own, and partner with founders who want to do the same.
Growth you can measure.
We build brands that fit the way people live and grow revenue and market share. Every decision is based on data, and we judge ourselves on results.
- 10+
- Years building and scaling DTC brands
- 4
- Advisory services for partner brands
- 3
- Open roles, all remote
Advisory
The playbook that runs our own brands, applied to yours.
01
Brand incubation & development
Market research to go-to-market: new brands built for lasting growth.
02
Scaling & operations
Performance marketing, conversion work and leaner operations for established brands.
03
Data & performance commerce
Clear reporting and marketing decisions based on return on spend.
04
Partnership & logistics consulting
Market entry, digital transformation and logistics that scale with you.
Leadership
The operators behind the group.
Chief Operating Officer
Antony Truong
Runs logistics, fulfillment and supply chain, so every Babel brand operates efficiently and delivers well.
Careers
A small team of operators. If you want to do the best work of your career, we’re hiring.
Looking to work with Babel Group?
Tell us about your brand and where you want it to go.